MARKET STRATEGY

[MY EXPERIENCE gaining insights]

NEW OPPORTUNITIES COME TO LIGHT

  • Build VISUAL PLANNING TOOLS explaining studies to Marketing.

  • Offer POV on DESIGN ARCHITECURE as part of innovating design.

  • Build initial COLOR EXPLORATIONS to better understand
    how this tool is used by competitors and to determine emotive qualities.

  • Share out understanding around what LANGUAGE is being used
    as an industry standard for this concept.

LISTENING TO THE CUSTOMER

  • Attended Focus Groups in (8) US Regions.

    • For Stash and Krusteaz Rebranding Projects.

    • Involved with building concepts to test—strategic intent.

    • Involved with Design strategy established, following.

Screen Shot 2019-05-11 at 5.21.12 PM.png